Hurry - once it's sold this opportunity will be gone!
Hurry - once it's sold this opportunity will be gone!
Besides being memorable, .com domains are unique: This is the one and only .com name of it's kind. Other extensions usually just drive traffic to their .com counterparts. To learn more about premium .com domain valuations, watch the video below:
Get noticed online with a great domain name
73% of all domains registered on the Web are .coms. The reason is simple: .com is the where most of Web traffic happens. Owning a premium .com gives you great benefits including better SEO, name recognition, and providing your site with a sense of authority.
What makes a domain name potentially valuable?
And, how can a valuable domain impact your business?
The answer is the brandability of the domain. Brandability is comprised of several important factors, including the length of the domain (shorter domains are traditionally more valuable), the ease with which the domain can be pronounced and remembered, and the domain's descriptive power. For example:
- Does the domain name aptly describe your company, product, or service offering?
- Is it something that can be remembered once it has been heard?
- Will your domain name tell a prospective customer about your business before they visit your website?
- Is the name something that can could be used across multiple markets or industries?
Or perhaps your name does not mean anything, per se, but has the potential to be leveraged to become one of the next household brands. These characteristics are the hallmarks of a valuable domain name. The more of the above criteria your domain matches, the more valuable the domain you are after is worth.
The law of supply and demand is stacked in the
domain name's favor
In today's Internet economy, there are more than 200 million domain names in commercial use. While this number will increase as additional gTLD (generic Top-Level Domain) extensions are added, the number of premium dot com domains will remain finite.
Further, with the acceleration of social networking, internet media, advances in mobile telephony, and unprecedented global connectivity, the demand for valuable dot com domains has continued to exceed the available supply. From this perspective alone, your premium domain investment will serve you well. As one of our customers recently put it, the “dot com is and always will be the equivalent of beachfront property.”
You can't afford failing to choose the right domain
You're with a young start-up; or perhaps an already established company -- and you've been charged with purchasing a domain name for your company. Either way, you may be thinking that you want to spend the least amount of money possible on your domain.
The truth of the matter is that your domain is one of the most important business investments you're going to make.
In this day and age, you have to have a good domain if you want to effectively compete. A great domain can lead to competitive advantage.
If you're considering spending as little as possible on your domain name, you need to carefully consider the opportunity cost of going with a less valuable alternative.
Subscribe to:
Posts (Atom)